Lo Standard VISIT 21 Requisiti per i marchi ambientali turistici in Europa Con l’aiuto di uno standard comune di certificazione turistica è possibile
identificare i marchi ambientali affidabili; ciò in base a
una organizzazione chiara, un procedimento di verifica efficace e
all’alto standard di qualità ambientale richiesto ai
partecipanti al progetto. Utilizzando la terminologia dell’International
Standards Organisation (ISO), ciò significa che questi certificati
corrispondono per requisiti agli “Ecolabel di tipo I, controllati
da terzi”. Questo standard garantisce anche il consumatore,
perché esclude in modo abbastanza certo dichiarazioni fuorvianti
o ingannevoli. Dal 2001, 10 sistemi di certificazione regionali, nazionali e internazionali
collaborano nel progetto LIFE VISIT, ai quali si sono aggiunti più tardi
altri marchi ambientali. Con il supporto di ECOTRANS, in qualità di
coordinatore indipendente del progetto, i responsabili dei marchi
hanno discusso lo standard internazionalmente riconosciuto ISO 14024
per gli ecolabel di tipo I, adeguandone le richieste alle esigenze
delle prestazioni turistiche europee. Le conoscenze approfondite
relative alle differenti condizioni di base dei paesi partecipanti,
la pluriennale esperienza dei marchi ambientali e la capacità degli
esperti coinvolti hanno contribuito a sviluppare lo “Standard
VISIT per i marchi turistici europei”, creando uno standard
innovativo e vicino alla prassi operativa.
Alla fine del 2002 lo Standard VISIT, con i sui 21 requisiti, è stato
approvato dai responsabili dei marchi partecipanti. Il riconoscimento
dello Standard VISIT e l’adempimento ai suoi requisiti è stato
accettato come condizione per ogni futura candidatura al “marchio
ambientale VISIT”.
The eco-label for tourism services ("VISIT eco-label")
- aims to contribute to sustainable tourism development
in Europe and - as far as possible – to verify those
products with advanced performance in terms of environmental
qualities.
- aims to contribute to maintaining and enhancing
service quality in tourism in Europe.
- recognises other
eco-labels meeting the VISIT Standard.
- has considered product
life cycle issues when setting product environmental criteria.
- requires
attainable levels and gives consideration to relative environmental
impacts (“per unit”),
measurement capability and accuracy.
- is based on sound
scientific, engineering, management and social principles.
The criteria are derived from data that support the claim
of environmental preferability (high environmental benefit
and/or efficiency).
- takes into account, during the process
of establishing the criteria, relevant local, regional and
global environmental issues,
available technology, and economic and social issues
avoiding compromising service quality.
- reviews the criteria
and product functional requirements within a predefined
period.
- declares that compliance with environmental and other
relevant legislation is a pre-condition for the applicant
to be awarded and to maintain the label.
- selected product
environmental criteria, which are expressed in terms of impacts
on the environment and natural resources or emissions to
the environment. Such performance criteria shall be expressed
in absolute (numbers) or relative (%) figures and measure units
(e.g. kWh, litre, volume, weight per product, room, bed,
overnight stay, m²)
and may also recommend the exclusion / non-use of special
materials or substances.
- requires criteria in the following
environmental fields as far as relevant in its area of operation
and as far as relevant for the specific product group: Purchasing,
transport and mobility, energy, water, waste, chemical
substances, air, noise, nature/landscape.
- for accommodation
shall have the following management criteria, which complement
other Environmental Management Systems: Environmental commitment,
Environmental co-ordinator, communication and training: guests,
staff, public; Monitoring regularly energy, water, waste
consumption/overnight.
- is able to demonstrate transparency
through the following stages of its development and operation:
product categories,
product environmental criteria, period of validity of
criteria, testing and verification methods, certification
and award procedures, compliance verification procedure,
complaints procedure.
- legally protects the eco-label
(i.e. the certification mark/logotype) in order to prevent
unauthorized use and to maintain
public confidence in the programme.
- is voluntary in nature.
- is open to all potential applicants
of the predefined product group in the area of operation.
All applicants who fulfill the
product environmental criteria and the other programme
requirements are entitled to be granted a license and
authorized to use the label.
- guarantees that all the elements
in the product environmental criteria and product function
characteristics are verifiable by the eco-labeling body.
- has a verification procedure, which guarantees a high level
of reliability. This includes on-site visits at least once
every three years (accommodation: once per certification
period).
- has general rules guiding the overall operation of
the programme. These general rules control the general
conditions for the awarding of the licence and the
use of the label.
- issues awards on business performance against
criteria that apply to the site for a predefined period of
not more than three years.
- maintains a publicly available
list of products, which have been awarded the label.
(Version 12/2002; to be revised until 12/2004; full standard
and comparison with ISO 14024 published on: www.yourvisit.info)
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