21 AnforderungenKurzer Check Tourbench  

Über diese Publikation
Vorwort
Europa
Die Europäische Union
Zielgebiete
Tabelle: Schlüsselindikatoren
Ökolabel im Tourismus
Der Tourismusmarkt
Der VISIT Ansatz
Der VISIT Standard
VISIT Umweltzeichen
VISIT Imagekampagne
Leichter Zugang zu zertifizierten Produkten
Der VISIT Verband
Ausblick 2010
Danksagung

 

Der VISIT Standard

21 Anforderungen an touristische Umweltzeichen in Europa

Mit Hilfe eines gemeinsamen Standards für touristische Zertifizierungen können die Umweltzeichen identifiziert werden, die zuverlässig sind, eine transparente Struktur und ein effizientes Prüfverfahren haben und hohe Anforderungen an die Umweltqualität der touristischen Produkte stellen. In der Terminologie der International Standards Organisation (ISO) bedeutet dies, dass diese Zertifikate die Anforderungen für ein sogenanntes "Typ I Ökolabel", durch Dritte geprüft, erfüllen. Mit diesem Standard wird u.a. der Schutz des Verbrauchers verbessert, indem unwahre oder irreführende Aussagen über das Produkt weitestgehend ausgeschlossen werden.

Seit 2001 arbeiten zehn regionale, nationale und internationale Zertifizierungssysteme im LIFE Projekt VISIT zusammen; später kamen weitere Umweltzeichen dazu. Gemeinsam mit ECOTRANS als unabhängiger Koordinator des Projektes diskutierten die Umweltzeichen den international anerkannten ISO 14024 Standard für "Typ I Ökolabel" und passten dessen Anforderungen an die Bedürfnisse der europäischen Tourismusleistungen an. Die profunden Kenntnisse über die verschiedenen Rahmenbedingungen in den teilnehmenden Ländern und die langjährigen Erfahrungen der Umweltzeichen und der einbezogenen Experten sind in den "VISIT Standard für touristische Umweltzeichen in Europa" eingeflossen und haben dazu beigetragen, dass ein innovativer, praxisorien­tierter Standard entwickelt wurde.

Ende des Jahres 2002 wurde der VISIT Standard mit 21 Schlüsselanforderungen von den teilnehmenden Zertifikaten verabschiedet. Die Anerkennung des VISIT Standards und die Erfüllung seiner Anforderungen wurden als Voraussetzung für jede zukünftige Bewerbung als "VISIT Umweltzeichen" akzeptiert.

The eco-label for tourism services ("VISIT eco-label")

  1. aims to contribute to sustainable tourism development in Europe and - as far as possible – to verify those products with advanced performance in terms of environmental qualities.
  2. aims to contribute to maintaining and enhancing service quality in tourism in Europe.
  3. recognises other eco-labels meeting the VISIT Standard.
  4. has considered product life cycle issues when setting product environmental criteria.
  5. requires attainable levels and gives consideration to relative environmental impacts (“per unit”), measurement capability and accuracy.
  6. is based on sound scientific, engineering, management and social principles. The criteria are derived from data that support the claim of environmental preferability (high environmental benefit and/or efficiency).
  7. takes into account, during the process of establishing the criteria, relevant local, regional and global environmental issues,
    available technology, and economic and social issues avoiding compromising service quality.
  8. reviews the criteria and product functional requirements within a predefined period.
  9. declares that compliance with environmental and other relevant legislation is a pre-condition for the applicant to be awarded and to maintain the label.
  10. selected product environmental criteria, which are expressed in terms of impacts on the environment and natural resources or emissions to the environment. Such performance criteria shall be expressed in absolute (numbers) or relative (%) figures and measure units (e.g. kWh, litre, volume, weight per product, room, bed, overnight stay, m²) and may also recommend the exclusion / non-use of special materials or substances.
  11. requires criteria in the following environmental fields as far as relevant in its area of operation and as far as relevant for the specific product group: Purchasing, transport and mobility, energy, water, waste, chemical substances, air, noise, nature/landscape.
  12. for accommodation shall have the following management criteria, which complement other Environmental Management Systems: Environmental commitment, Environmental co-ordinator, communication and training: guests, staff, public; Monitoring regularly energy, water, waste consumption/overnight.
  13. is able to demonstrate transparency through the following stages of its development and operation: product categories,
    product environmental criteria, period of validity of criteria, testing and verification methods, certification and award procedures, compliance verification procedure, complaints procedure.
  14. legally protects the eco-label (i.e. the certification mark/logotype) in order to prevent unauthorized use and to maintain
    public confidence in the programme.
  15. is voluntary in nature.
  16. is open to all potential applicants of the predefined product group in the area of operation. All applicants who fulfill the
    product environmental criteria and the other programme requirements are entitled to be granted a license and authorized to use the label.
  17. guarantees that all the elements in the product environmental criteria and product function characteristics are verifiable by the eco-labeling body.
  18. has a verification procedure, which guarantees a high level of reliability. This includes on-site visits at least once every three years (accommodation: once per certification period).
  19. has general rules guiding the overall operation of the programme. These general rules control the general conditions for the awarding of the licence and the use of the label.
  20. issues awards on business performance against criteria that apply to the site for a predefined period of not more than three years.
  21. maintains a publicly available list of products, which have been awarded the label.

(Version 12/2002; to be revised until 12/2004; full standard and comparison with ISO 14024 published on: www.yourvisit.info)