Resources

Currently the resources of the Untersee PLA have not been listed. An inventory of Learning Area resources will be a useful step once the project is running. Identified resources to start the project: working time of the representative of each organisation (expertise, description of own offers, etc.) and one full-time person for the coordination of the learning area. Resources for the graphic design of the website, and server /hosting costs. Additional resources for a printed overview (learning area calender) would be useful to reach all the stakeholders who are not used to the Internet.

Working Group Start up Resources (Untersee PLA)

1. Interest and commitment of initiator
2. Interest and commitment of coordinating partners (see 2.1)

Tourism Learning Area Human Physical, Technical Financial and Natural Resources

1. Human Resources

Population description:

• Numbers
• level of education
• economic classifications

2. Physical Resources

General Description of built infrastructure:

• There are several routes between the small towns of the Untersee Region and even highways are only 10 minutes away on the german and Swiss side. Besides the private traffic there is goog public transport.
• High number of fixed educational locations, educational facilities in the surrounding area of the international Lake Constance region. In the Untersee region itself there are only some hotels, restaurants, schools and others which train people.

Fixed location market places:

X Office …
X Other …

3. Technical Infrastructure

Media device market places

X Paper-based Publishing …
X Other …

4. Potental Financial Resources (Untersee PLA)

The asociation Tourismus Untersee PLA is operating with only one full time person and two part time staff. Within the existing financial and personnel resources, it is not possible to coordinate a learning area. Also the international operating “Internationale Bodensee Tourismus GmbH” underlines the need to improve learning in tourism, but the limited resources do not allow to intensify activities and to assume a coordination role.

It is necessary to provide resources for a full-time job to coordinate the learning area and to guarantee PLA-website orginisation, handling, regular exchange between learning offer and de‚mand, evaluation etc. (“motor” of learning area). The partner will provide regular input to the network. Financial input to cover the costs of coordination will be difficult.

4.1. Tourism Learning Area Governance Papers Policy Grid

	Administrative Level	Education	Employment	Tourism	Information society	Other
	National	Bundesministerium für Bildung und Forschung www.bmbf.de DIHK (Industrie- und Handelskammer) www.ihk.de IHA (Hotelverband Deutschland e.V., Am Weidendamm 1a, 10873 Berlin) www.hotelverband.de DEHOGA (Deutscher Hotel- und Gaststättenverband e.V., Am Weidendamm 1a, 10873 Berlin) www.dehoga.de Schweizer Tourismus Verband www.swisstourfed.ch	Bundesministerium für Wirtschaft und Arbeit www.bmwi.de Bundesagentur für Arbeit www.arbeitsagentur.de	Bundesministerium für Wirtschaft und Arbeit, deutsche Tourismus-Politik www.bmwi.de Bericht der Bundesregierung von 2004: Konzeption der Bundesregierung zum Umweltschutz und Tourismus (PDF 71S) IHK (Industrie- und Handelskammer) IHA DEHOGA Schweizer Tourismus Verband	DZT (Deutsche Zentrale für Tourismus e.V.), Beethovenstr. 69, 60325 Frankfurt) DTV (Deutscher Tourismusverband e.V., Bertha- von-Suttner-Platz 13, 53111 Bonn) Schweizer Tourismus Verband (Postfach 8275, 3001 Bern)
	Land / Kanton	Ministerium für Wissenschaft, Forschung und Kunst B-W http://www.mwk.baden-wuerttemberg.de Kanton Thurgau mit Department für Erziehung und Kultur http://ww3.tg.ch/	Ministerium für Wirtschaft und Verkehr B-W http://www.wm.baden-wuerttemberg.de/ Kanton Thurgau mit Amt für Inneres und Volkswirtschaft http://ww3.tg.ch/	Tourismus-Verband B-W (Esslinger Str. 8, 70025 Stuttgart) http://www.tourismus-baden-wuerttemberg.de/pannet/ deutsch/extern2.htm Kanton Thurgau mit Department für Inneres und Verkehr /Tourismus		Ministerium für Umwelt und Verkehr B-W http://www.uvm.baden-wuerttemberg.de/ Ministerium für Ernährung und ländlichen Raum B-W http://www.mlr.baden-wuerttemberg.de /cgi/bitv/content.pl
	Regional	Regierungspräsidium Tübingen www.rp.baden-wuerttemberg.de/tuebingen Regierungspräsidium Freiburg www.rp.baden-wuerttemberg.de/freiburg Regionalverband Bodensee-Oberschwaben www.bodensee-oberschwaben.de Regionale Tourismusverbände IHK Bodensee-Hochrhein		Tourismus Untersee e.V. (Im Kohlgarten 2 D-78343 Gaienhofen) www.tourismus-untersee.de Tourismus-Verband Baden-Württemberg Internationale Bodensee-Tourismus GmbH IBT AG-Hegau	Tourismus-Verband B-W Internationale Bodensee-Tourismus GmbH (IBT)	Landratsamt Konstanz (Benediktinerplatz 1, 78467 Konstanz)
	Lokal	IHK Konstanz (Industrie und Handelskammer Hochrhein-Bodensee Schützenstr. 8 - 78462 Konstanz)		Kommunen (D) und Gemeinden (CH)	Touristinformation Konstanz, www.stadt.konstanz.de /tourismus IHK Konstanz	Stadtverwaltung Konstanz (Untere Laube 24, 78459 Konstanz)

Deutsche Tourismuspolitik: http://www.bmwa.bund.de/Navigation/Wirtschaft/Wirtschaftspolitik/tourismuspolitik.html

5. Summary of your Learning Area Development Experiences

There is an increasing interest in the concept “Learning Area” on the part of providers and potential customers in the region, mainly regarding informal and formal exchange. However, the general fear is that the financial resources are lacking and, therefore, not enough personell capacities to coordinate this exchange and other elements of the learning area. All stakeholders agree that it is not possible to coordinate a learning area with the existing resources. Daily business has priority!

The results of the first workshop underline that there is often a big gap between supply and demand. A clear and easy structure to bring them together is missing. A more intense cooperation regarding the design (structure, contents) of the offers and also regarding information /promotion of formal and informal learning offers is needed. The impression appears, that certain methods and ways are established for years and have not been evaluated and reflected so far. In the beginning, specially learning providers or coordinators tried a lot and are now frustrated, because it is very difficult to motivate the sector. It is always the same hoteliers, restaurant owners, tourist information counter staff or camp site owners who attend the formal and informal offers. But how does one motivate the others – especially the owners of small and medium-sized enterprises.

The website would be an important element of a learning area opportunities, but even more important are the contacts on a personal level and the opportunities to meet each other. Learning offers should focus on practical experiences and should have a clear and measurable aim. A lot of time for exchange is requested. There are no special contents with relevance for sustainable tourism. Up to now, no evaluation of the current learning offers has been taken.

The following organisations are a potential coordinator of the learning area or could act as a team: IBT International Bodensee -Tourismus GmbH (main tourism federation of the Lake Constance Region), Tourismus Untersee e.V. (Tourism Federation of the “Tourismus Untersee” destination), the German Hotel- and Gastronomy Federation (DEHOGA, Deutscher Hotel- und Gaststättenverband) of Baden-Württemberg. Insel Mainau ( Island of Mainau ), the most important tourism destination at Lake Constance and Regionalbüro der Arbeitsgemeinschaften für berufliche Fortbildung of Baden Württemberg (Regional Office for Professional Training on the Job) offer their co-operation to support the Learning Area Lake Constance .

A further workshop took place at the end of november. The participants were informed about the results of the EU-study and the draft of the learning area handbook. They agreed on intense co-operation between tourism and education regarding the development of new learning offers, the implementation of the learning area website as a part of the website of “Lernende Region” (Learning Region) and measures to promote and to motivate the target groups. The participants agreed on a concrete working plan for 2005 and they are looking forward to further steps of the European Commission to promote and implement learning areas in tourims destinations.