Resources

The resources of the East Yorkshire TLA have not yet been listed. An inventory of Learning Area resources will be a useful step once the project is running. Initially, though, resources to start the project are thought to be the working time of the members of each organisation, as well as what each organisation can offer in terms of expertise and in-house material goods and physical space within present development programmes and budgets.

To facilitate this process, a Technical Form for describing resources in a Tourism Learning Area is provided below.

Resources can be initially be divided into:

• Working Group Start up Resources
• Tourism Learning Area Physical, Technical and Financial Resources

Measuring, managing and improving on the resources a TLA has at its disposal are necessary tasks of a coordination body. Information on human, physical, technical and financial resources will need to be quantified and qualified and kept up to date.

Working Group Start up Resources

• Commitment of initiator
• Commitment of coordinating partners
• Funding Applications in process

Tourism Learning Area Human Physical, Technical Financial and Natural Resources

The approach to filling in this form is to start to list all the fixed premises where formal learning experiences occur, then expand on the sources of more mobile and informal learning experiences.

1. Human Resources

Population description

• Numbers
• level of education
• economic classifications

  2. Physical Resources:

General Description of built infrastructure:

• Access routes
• Premises (number of fixed educational locations, educational facilities)

4. Financial Resource Potential

  A policy grid for potential fund identification is given below.

4.1. Tourism Learning Area Governance Papers Policy Grid

The following policies can be explored to see what budget lines are available for resourcing the PLA coordination, and strengthening the Learning Resources in the region.

Learning Areas Governance Papers Policy Grid

Name of Policy Document

Target group SMEs /Micro enterprises

Co-ordination

Target group Workforce individuals

Administrative / Geographical Level

Global

UN (CSD 2002) WSSD Plan of Implementation

X

X

X

X

X

X

X

X

X

X

X

X

European

DG EaC R3L Initiative (2003)

X

X

X

DG E&C Grundtvig Programme 2001-06

X

X

DG Regio Innovation Strategy 2005

X

X

X

DG Enterprise DG Employment Working together for the Future of European Tourism (2001)

X

X

X

X

X

DG InfoSoc Elearning 2005

X

X

X

Sec Gen SD Strategy 2001 Better regulation Package (June 2002)

X

DG Enterprise Basic Guidance for the Orientation of Sustainable Tourism (Nov 2003 )

X

X

X

X

X

X

X

X

X

X

X

X

National

Department for Rural Affairs England Rural Development Programme

X

X

X

X

X

X

X

Department for Education and Skills Skills Strategy White Paper "21st Century Skills, Realising Our Potential"

X

X

X

X

X

X

X

X

X

X

Department for Culture, Media and Sport Tomorrow's Tourism Today

X

X

X

X

X

X

X

X

X

X

X

X

Regional

Yorkshire Forward Regional Economic Strategy 2003-2012

X

X

X

X

X

X

Government Office for Yorkshire & the Humber Business Plan 2003-2004

X

X

X

X

X

X

ERYC East Riding of Yorkshire Rural Strategy - Objective 3

X

X

X

X

X

X

Yorkshire Forward Yorkshire & Humber Tourism Action Plan

X

X

X

X

X

X

Yorkshire Forward Implementation of European Computer Driving Licence Programme

X

X

X

X

X

X

Yorkshire & Humber Regional Assembly "Building the Benefits": Yorkshire and Humber Regional Sustainable Development Framework update 2003-2005

X

X

X

X

Yorkshire Forward Regional Spatial Strategy for Yorkshire and the Humber

X

ERYC East Riding Learning Partnership Strategic Area Review

X

X

X

X

X

X

X

X

Greater Prosperity Action Group (Strategic Partnership) East Riding Economic Development Strategy 2002-2006

X

X

X

X

X

X

Local

5. Natural Resources

• Ecosystem inventory
• Biodiversity

Summary of Learning Area Experiences

The process of setting up the East Riding of Yorkshire Tourism Learning Area was initiated through meetings and telephone interviews with various parties who were likely to be of central interest to the TLA, including the East Riding of Yorkshire Council, Yorkshire Forward (the Regional Development Agency), Leader+, the Tourism Society (a private sector association representing the industry) and the Centre for Lifelong Learning at the University of Hull. A relevant Sector Skills Agency, People 1 st , was only set up nationally during the course of the project and has not yet established a strong regional presence, but is expected to do so soon.

Additional meetings and telephone interviews were conducted with other agencies and individuals able to give further background information or with an interest in the project, including marketing consultants, the Yorkshire Wildlife Trust, the Farming and Wildlife Advisory Group, individuals working for other tourism, development and rural regeneration schemes such as the Market Towns Initiative, and owners of accommodation and attractions in the target area.

At the same time, an overview of the East Riding of Yorkshire in terms of its demographic, geographical, agricultural and industrial characteristics was researched, and an inventory of tourism provision in the county was carried out. Tourism market research relating to the target area was also assessed. Based on this information, a gap analysis of current and potential tourism provision was made. It was clear that while considerable inputs had been devoted to regenerating tourism in coastal parts of the East Riding, tourism in the inland areas had received less attention and, as a result, was failing to fulfil its potential.

It was therefore concluded that the most appropriate way forward for the East Yorkshire TLA would be to focus on creating an improved network for rural tourism. The TLA is intended to provide better links and development structures for elements of the tourism product such as accommodation, food providers, attractions, and activities. There is good support from the East Riding of Yorkshire Council, the principal agency concerned with the delivery of tourism services in the East Riding, and from the Yorkshire Tourist Board.

Once developed, the East Yorkshire TLA will provide strong linkages between different elements of a significant tourism product, covering providers of accommodation, food, attractions and activities, and including capacity-building and promotional resources. Where practicable, links with wider European networks will also be included.

A proposed mission statement is: "The East Yorkshire Rural Tourism Learning Area seeks to improve the capacity of rural tourism in the East Riding of Yorkshire in order to deliver benefits both to providers and users of tourism."